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Website Strategy & Design

Your most important business asset as a photographer is your website. It’s where you have the best opportunity to convey your brand message and identity to your audience and convert visitors into clients. It’s your online storefront, and for many of you, your only storefront. It’s often the first impression prospective clients have of you, and unlike social media platforms, it’s something you own and are in complete control of.

The possibilities are endless.

I’ll help you evaluate, strategize, and execute your brand identity into an online space that is more effective, using research-based techniques, so that your website can finally be the powerful marketing tool it’s meant to be.

I’ll teach you the website strategies you’re missing, and help you create a website that is effective as it is beautiful. 

This workshop is hosted on the Illuminate Classes educational platform.

 
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Meet The Instructor

Kate Densmore is an internationally-acclaimed documentary photographer, filmmaker, and website designer who is passionate about implimenting creative solutions for story-loving brands. Currently located at the South Rim of Arizona’s Grand Canyon National Park, she’s been serving clients worldwide since 2009 and has built a spotless reputation in the photography industry for her vision, work ethic, and dedication to her clients and the craft.

Facebook | Instagram | Website

 

course syllabus

 

Week One // Evaluate

Students will identify and define their target audience and site-specific goals.

    • identify target audience & define your brand message

    • choosing the best platform & breaking down your site structure

    • identify site wide goals & page specific purpose

    • BONUS lesson: managing personal work + business, or two separate businesses

Assignment: ideal client & current website review

Week Two // Strategize

Students will identify the content building blocks of a website and learn effective techniques for increasing the effective strategy of their website. 

    • write dynamic content & sales copy

    • optimizing your photographic content

    • utilizing social proof & building a call to action sequence

    • BONUS lesson: the basic of a post-website workflow

Assignment: content building blocks & strategy

Week Three // Execute

Students will learn the elements of website design and engineering, and create a finished home, about, and details page for their website. 

    • Design 101: typography, layout, etc.

    • Engineering 101: page load times, basic SEO practices, etc.

    • pull it all together with a revised landing/home page, about, and details page

    • BONUS lesson: driving traffic to your website

Assignment: final review of new website

 
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 Class Mechanics

  • 100% online and open to those in any time zone

  • the workshop is hosted on the Illuminate Classes educational platform

  • written weekly lessons

  • video lessons to supplement the written lessons each week

  • a detailed website audit/review of your current website

  • a weekly assignment due each Sunday with individualized, detailed feedback from me via a screen capture video or written feedback

  • daily interaction and support from me

  • weekly bonus lessons

  • silent students will be given their own section of the classroom to interact together

  • at the conclusion of the course, students will receive a PDF of the course content

  • an invitation to a private Facebook group so you can continue to support each other after the course is over

 
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before you register

Students who already have a website will get the most out of this class, since rather than focusing on how to build a website on a specific platform, this course covers research-based website strategies and supports students in executing those strategies.

Websites hosted on any platform are allowed, however platforms with a high degree of customization ability (Squarespace, Wordpress, and Show-It. etc) are encouraged. Websites not on these platforms may be limited in the ability to execute my suggestions. 

Please note: this course will not teach you how to use a specific website platform, but will focus on global strategies that can be applied to any website platform. You will need to know how to proficiently work with your chosen website platform without my support. 

 
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NEXT RUN: January 7-27, 2019

This workshop is hosted on the Illuminate Classes educational platform, and is completely online. Students in any time zone and at all abilities are welcome to register, but please note the course prerequisites before signing up to insure you get the most out of this course.

active seat: $300 // silent seat: $200

or

Please note the course prerequisites before signing up to insure you get the most out of this course.