Your branding may be a logo, fonts and color choices, but your BRAND is you.
I'm sure you've heard that message over and over, and have maybe even gone down the path of trying to figure out your own brand, either on your own or with a professional. But it's still hard to know exactly what that means, and how to best communicate it to others. Being able to create a set of elements that communicate who you are to the rest of the world is an important step for any business.
My role in all of this is to help you find not just your brand and a set of visuals to match, but your VOICE. I'm going to help you find your why, and figure out how to express that to the world.
In a word - I'm going to help you find YOU. I've already done it for hundreds of photographers when it comes to defining their photographic voice, and it's just a small step to taking those same skills and turning it into a personal brand that cannot be ignored.
After you've booked by paying the retainer, I give you a bit of homework consisting of a Pinterest assignment and an in-depth questionaire. You take your time with it, and get it back to me by our scheduled start date.
I take all that information and create a moodboard for your approval. The moodboard is crucial in defining the look and feel of your new brand, so we'll go back and forth as many times as it takes to get just the right look.
Using that moodboard as inspiration, I provide you with font options, and then from there I create rough mock ups of potential logos. Again, we go back and forth every step of the way to insure that each decision is just the right one for you. If you've booked me for a full visual brand, we also create a cohesive set of graphics to go with your new visuals.
After presenting all your elements on a branding board for the big reveal, I export and package up each element so it's ready to use. If you've also booked a website design package, we shift gears and continue working on that together.
I'm with you every step of the way, as a mentor offering advice and experience, as a partner who listens to what you want, and as a designer who does my best to deliver exactly what you need.
This option is for emerging business owners who are ready for a professionally designed look. You gain the benefit of the basic building blocks of a logo, font, and color scheme, even if you are on a tight budget.
It's just enough to get you started, and give your business that polished feel you're looking for.
INCLUDES: an in-depth questionnaire, a Pinterest homework assignment, moodboard, color scheme, one logo, font recomendations, a complimentary set of social media icons
This is where we dive into the heart and soul of who you are, and work together to translate those things into a set of cohesive elements that tell your story to the world. Part design, part branding, part mentorship, it's a process that will have you ready to take on the industry and grow your business even further.
INCLUDES: an in-depth questionnaire, a Pinterest homework assignment, a one hour business consultation, moodboard, color scheme, main logo, logo variation(s), submark, font recomendations, a set of social media icons, call to action buttons, signature graphic, a set of initials, any other brand icons or graphics you need, and a complimentary set of online marketing boards
In addition to everything you recieve with the VISUAL BRANDING PACKAGE, we also work together to brand your Prophoto 6 or Squarespace website template.
I'll uploaded the right fonts, colors, and graphics, place your images in the right places, and insert the copy your provide, creating a website that integrates beautifully with your branding. We'll also meet via Zoom so I can show you the basics of maintaining your newly branded site. I'm also available for basic support for 30 days after handing your site over.
Pricing varies depending on which template you choose, how complicated it is, the shape of your current website, how closely your new template meets your needs, and if you need help writing new text or if you need additional pages not provided with your template. I'm happy to discuss your needs and give you a custom quote at any time.
For all three package options, I deliver all final files (logos, social media, graphic elements, etc) in .psd, .jpeg, and .png.
Due to licensing requirements, I can only provide recommendations on fonts for you to purchase if you wish to incorporate them beyond the collatoral files I provide.
Absolutely! At the completion of your project, I will send you a cheat sheet of color samples, font names, and RGB numbers so that you can be sure to get the exact same shade as is in your branded materials.
Generally I only do website design for clients who've been through the branding process with me. Creating a cohesive, beautiful website is about so much more than a set of logos or colors - it's about creating a seamless experience that communicates exactly what you do to your ideal audience. Going through the branding process together means that I gain an amazing amount of insight into who you are, allowing me to better create a website that communicates that to everyone else.